Toronto DJ doing more than just spinning tracks

IMG_6468Prat Dalvi, a multitasking Toronto-based DJ and music producer, wakes up every day with the intention of further building his music career and the different businesses he is involved in.

Dalvi is the chief managing officer of Ichie Apparel, a Toronto-based casual wear clothing line, a former junior operations representative with the Toronto Frosh Festival, a brand ambassador for Diamond Integrated Marketing, and a promoter and junior coordinator for Evolve, a branch of Embrace, a Toronto-based events company.

With Ichie Apparel’s recent fall/winter 2013 clothing lineup release and a merchandise photo shoot to go along with it, Dalvi has had no problem keeping busy.


“I just wake up really early, drink a lot of green tea, and listen to good music to keep me motivated,” said Dalvi about how he manages to keep up with his schedule.

“My goal is to one day DJ around the world. We already have global sales at Ichie…Next up is America,” said Dalvi.IMG_6563

This Mumbai-born Toronto resident began taking his career as a DJ more seriously after realizing his passion for music and mixing while working with local DJ and producer KTRON.

“Slowly, as I got more involved with the music industry I realized that because I have such a passion for music and the Toronto community, I wanted more of a chance to be behind the turntables versus behind the scenes throwing the events,” said Dalvi about how he first got into DJing.

Dalvi has worked his way from practicing his mix sets in front of friends in his home to spinning at some pretty recognizable Toronto events and venues, like Toronto Frosh Week, Gravity Sound Bar, and Product Nightclub.

“When you’re DJing you have the ability to create not only your own sound, but [also] impact a large amount of people and make them walk away saying ‘Wow! That was a great show. I want to see Prat play again,’” added Dalvi. “And supporting local DJs is a wicked thing you can do.”

Dalvi spins mostly electronic dance music (EDM) and, without much surprise, views the world in the enthusiastic and bright perspective one would expect a dance music DJ to exude. What’s most refreshing about this 23-year-old entrepreneur is Dalvi’s own vision of his pursuit towards happiness and end goal.

“Honestly, [it’s] to benefit society whether it be through music, through events that make people happy, through music that people enjoy or [making] clothing that people are comfortable in,” said Dalvi. “At the end of the day it’s about helping people that are less fortunate.”

Ichie Apparel merchandise will be making an appearance at the #GETYOURFLEXON event at Ritual Nightclub on 137 Besserer St. in Ottawa, on Friday December 20, 2013. Ticket information for this event is available via Prat’s Facebook page.

To connect with Prat Dalvi for bookings or events, contact him at, on Twitter @pratdalvi, or at